Our Story
Hi! Thank you so much for coming to Fairly Flora.
I'm Elizabeth, Foundress.
Inspired by the holiday decorations - and lack thereof for some of my favorite Jewish holidays - that cycle in and out of my home as the seasons changed, I decided to add my personal style to the mix and start my own brand.
What was I thinking?!
Get a peek behind the scenes on Instagram and TikTok.
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Our Mission
Fairly Flora creates unique, personality-packed goods with maximalist patterns to make every day, and every holiday, feel extraordinary. Our gracefully curated collection is handcrafted to fold whimsy into simple traditions and daily rituals, to honor this one beautiful life and its celebrations.
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What's Important Here
Embracing the extraordinary in the everyday.
We believe that life isn't just about the big milestones, but also the small in-betweens. Our designs are created to bring a spark of joy, a pop of color, and a touch of personality to any occasion—or just a regular Wednesday. We celebrate the beauty and fullness of a life lived vibrantly.
Cultivating artistic flair in all that we do.
At the heart of every "Made by Elizabeth" piece is our promise of authenticity. Each design is lovingly hand-drawn and hand-lettered, embedded with passion, personality, and the creative vision of just one human.
Championing fearless individuality.
We are not afraid to be different; in fact, we celebrate it. Our maximalist patterns and whimsical details are for those who dare to stand out. This spirit extends to modern and/or "non-traditional" designs for Jewish holidays and cultural festivities that Elizabeth celebrates, such as Hanukkah and Shabbat.
Igniting whimsical passion.
Whimsy is at the core of our being. It's the playful spirit that guides our creativity and inspires our intricate, personality-filled patterns. We are passionate about creating a world that is a little more colorful, a little more imaginative, and a lot more fun.
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Photographer: Ben Marcum